Helmut Lang is an Austrian fashion brand founded by Helmut Lang himself in Vienna in 1978. The brand quickly gained popularity for its minimalist and innovative designs, which became a symbol of elegance and modernity. Helmut Lang became one of the most influential designers of his time due to his bold and modern vision of fashion. He is known for his experiments with shapes and textures, as well as the use of unusual materials in his collections. Helmut Lang was also one of the first designers to actively use the Internet and digital technologies to promote his brand. Helmut Lang's most popular pieces include their signature leather jackets, minimalist dresses, and unique accessories. The brand is also known for its innovative jeans and shoes, which have become the hallmark of Helmut Lang. Helmut Lang continues to be one of the most influential and progressive brands in the fashion world, offering its customers modern and stylish solutions for their everyday wardrobe.

Helmut Lang is an Austrian fashion brand founded by Helmut Lang in 1978. The brand is known for its minimalistic and modern designs that reflect a bold fashion vision. The most popular items from Helmut Lang are their leather jackets, minimalist dresses and unique accessories, which have become an integral part of the wardrobe of modern fashion lovers. Helmut Lang remains true to its principles of innovation and style, continuing to inspire its fans around the world.