Mike Amiri Pousa, the son of Iranian immigrants, was born in Beverly Hills, California in 1976. Inspired by 1980s rock stars such as Guns N' Roses and Mötley Crüe, Amiri began his journey in an unconventional way. He performed with the Korean hip-hop group Drunken Tiger, which influenced his unique vision. Returning to the US, he worked as a design consultant in Los Angeles, honing his craft. In 2014, Amiri launched his brand in the basement of a restaurant, creating non-commercial pieces and sharing them on Instagram. His breakthrough came when Maxfield, a well-known boutique in Los Angeles, acquired his designs. Denim has become the centerpiece of his collections, with pieces like the MX1 jeans showcasing the brand's craftsmanship. Amiri's rock star aesthetic has attracted celebrities like Justin Bieber, Kanye West and BTS. His work even caught the attention of Guns N' Roses, whom he styled for their tour. Even though he didn't seek the approval of fashion's old guard, he was nominated for a CFDA award, confirming his influence in the industry. Built on passion and authenticity, the Amiri brand continues to grow, combining nostalgia with modern fashion and creating a foundation for future generations.
Mike Amiri Pousa, the son of Iranian immigrants, was born in Beverly Hills, California in 1976. Inspired by 1980s rock stars such as Guns N' Roses and Mötley Crüe, Amiri began his fashion journey in an unconventional way. He initially collaborated with Korean hip-hop group Drunken Tiger, which influenced his unique vision. In 2014, Amiri launched his brand in the basement of a restaurant, creating works without commercial intent and sharing them on Instagram. His breakthrough came when Maxfield, a well-known boutique in Los Angeles, acquired his designs. Denim has become the centerpiece of his collections, with pieces like the MX1 jeans showcasing the brand's craftsmanship. Amiri's rock star aesthetic has attracted celebrities like Justin Bieber, Kanye West, BTS and even Guns N' Roses, whom he styled for the tour. Built on passion and authenticity, Amiri continues to grow, combining nostalgia with modern fashion and setting the stage for future success.
